Email has become a powerful, essential communication tool for its efficiency. Nowadays, most services or businesses ask for email addresses before any service is provided. Even for those without an Internet connection, there are always handy Internet cafés available in shopping areas for people to receive or send electronic messages.
Email management is important for control and to reduce overflow that can destroy productivity at work. Some factors affecting email management relate to email security services, email spam, and the two fundamental email activities - receiving and sending email. These kind of issues are fixed by online marketing specialists or any seo reseller can also be consulted.
These tips for sending email are mainly geared for the small/home businesses, but most of them are just as handy even for the more informal email communication.
Ensure Clarity and Purpose for Sending the Email
The purpose of the email marketing is to convey a message and convince people to open it. The sender should be clear of his or her message. It should also be concise and considerate bearing in mind that the receivers are busy people with their own agenda.
Consider the Email Tone Before Sending Message
Sometimes, senders have the tendency to project their actual mood in writing the email. For instance, if they are angry, their message may convey an element of anger. This should be avoided. Perhaps emailing should be postponed awhile until the mood settles down.
Check the Email “To:” and Subject Line, "CC:" or "BCC:"
Checking these headers is important. It is easy to put in the wrong email address or hit “Reply All” instead of just “Reply.” If sending email to multiple recipients and email addresses need to be hidden, “BCC:” should be used, which means it is a blind carbon copy. It will be most embarrassing if “BCC:” is meant to be used but “CC:” button is hit instead.
The “Subject:” of the email is never empty. It should be functional and compelling and succinctly explain what the email is all about. It facilitates the receiver from wading through so much email and wondering whether to read it or not.
Avoid Unnecessary Boldings, Italics, Fonts and Colours in the Email
Bolding, Italics, Fonts and Colours should be avoided as much as possible as they give an informal tone. Besides, they don’t always appear the same way with other email systems.
Review and Proofread Email Before Sending Message
Has the objective in writing the email been achieved? Before hitting “send” button, the email needs to be reviewed and proofread for incorrect punctuations, misspelled words and other errors that even the electronic spell checker can overlook.
Although these tips are mainly provided for small businesses, some of them can also apply for more informal use. By following them, problems in sending emails can be avoided, including the embarrassment of having the email fall in the wrong hands.
